brand wagon

/'brænd ˌwregən/ noun
the tendency for marketers to see branding as the only way to promote a product

Marketing dictionary in english. 2015.

Look at other dictionaries:

  • brand wagon — n. Brand + bandwagon: The current trend towards using branding concepts and techniques in marketing. (Branding means marketing a product or service in such a way as to create a distinctive identity.) Example Citation: Everbody s jumping on the… …   New words

  • brand wagon — Mktg the trend toward using branding in marketing concepts and techniques (slang) …   The ultimate business dictionary

  • brand name-dropping — n. Attempting to impress others by frequently mentioning the brand names of goods that one owns. Example Citation: DotComGuy s year long experiment in self imposed isolation, e commerce and brand name dropping has finally come to an end and he s… …   New words

  • Wagon Wheels — are a popular biscuit in Australia, Canada, and the United Kingdom which have a marshmallow centre and are covered in a chocolate flavoured coating. They are produced and distributed by Burton s Foods. The biscuit itself is round to represent the …   Wikipedia

  • Wagon wheel — may refer to:* The wheel of a wagon * Wagon style wheel, a style of automotive wheel popular in the 1970s and 1980s * Wagon Wheel (trophy), a trophy awarded to the winner of a football game between the University of Akron and Kent State… …   Wikipedia

  • single-brand store — n. A store that sells only a single brand of merchandise. Also: single brand store. Example Citations: In No Choice, Klein indicates how the promise of a huge array of consumer choice has been betrayed by mergers, franchising and corporate… …   New words

  • passion brand — n. A brand that resonates with consumers and makes them passionate about the brand s products or services. Example Citations: After six months without an agency, Lake Oswego based Flowerbud.com has hired Nerve Inc. to oversee its $ 7.3 million… …   New words

  • ghost brand — n. A once famous brand name that remains on sale but is no longer popular. Example Citation: In that regard, I remembered a clipping I d saved from 1997. ... It starts, Burma Shave, Brylcreem, Pepsodent, Ovaltine, William s Lectric Shave, RC Cola …   New words

  • Oscar Brand discography — Oscar Brand is a folk singer, songwriter, and author. He has released nearly 100 albums and composed hundreds of songs, among them Canadian patriotic songs, songs of the U.S. Armed Forces, sea shanties, presidential campaign songs over the years …   Wikipedia

  • Maruti Wagon-R — The Maruti Wagon R is a made for India version of Suzuki Wagon R. The Wagon R was born out of Japanese kei jido sha restrictions which dictated a limited length and engine size. This boxy, tall boy design has now completed five years of presence… …   Wikipedia

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